Social media plays a big role in consumer spending. It is not enough that businesses bombard consumers with ads. Because of this, companies, institutions, and brands make use of influence marketing campaigns. However, with this strategy, it is important to know how to choose the right influencer.
Launching an influence marketing campaign is not that easy, you can learn this here now.
So why should you get an influencer for your marketing campaign?
Old-school advertising is not as effective as it is a few years ago. Collaborating with the right influencer with thousands or even millions of followers can make your campaign a success. The purchasing behavior of consumers today is greatly affected by what they read and see on these influencer’s social media accounts and blogs.
Choose the right influencer and not loose money
Collaborating with the right influencer is a win-win situation for both of you. With the right influencer, your brand gets its exposure to the right people. Positive reviews and recommendations from these influencers mean more sales for your company.
The influencer, on the other hand, gets the content they need for their blog or site, while enjoying your product or services, and getting paid.
Here are some tips on how to choose the right influencer for your brand:
Go through social media sites such as Facebook, Instagram, and Twitter. Look for the right influencer by searching for trending hashtags.
If you already have a shortlist, follow these bloggers or influencers. Check also if they have vlogs, then follow and subscribe to them.
- Collaborate with influencers sharing the same values as your company.
Following, subscribing, and checking their posts on social media will help you know if that influencer is the perfect one for your company. You will know if the influencers you have in mind have similar values as you through their posts, blogs, and vlogs.
Your chosen influencer will be your brand’s ambassador, so choose the one who has similar values and reputation as your company. Their reputation, even in the past, can affect your brand’s reputation.
- Do not be fooled by the number of followers
Although the number of followers is important in choosing the right influencer, this does not always mean more sales for your business.
An influencer may have a million followers, but not all of these pay attention to that influencer’s blog posts and videos.
Go for the influencer with a better engagement rate. That influencer may only have a few thousand followers, but those followers are active. Followers engage with their influencers through liking or commenting on the posts.
- Go for influencers with quality contents
Not all influencers with a large audience create quality contents. The social media contents of your chosen influencer must be of quality. When the influencer creates fun, and captivating contents, more people are interested to read. Quality, funny, and witty contents can attract more followers and subscribers.
Tom Augenthaler has helped several companies with their influence marketing campaign. You can see this here the companies he has helped with their campaign.
To know more about how to choose the right influencer or learn more about influence marketing campaigns, please visit https://theinfluencemarketer.com/.